98" Samsung Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026) - UN98U9000HFXZC

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents—whether it’s questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery rich and personalized on a big screen.1

Your command, your match-AI-enhanced soccer viewing

AI Soccer Mode

Turn on AI-driven picture and sound tuning when watching soccer. Richer colours, dynamic contrast, and prioritized commentator voice let you follow every pass and cheer with professional-level clarity. 2

Separate and control audio layers - voice and sound effects - with a single command

AI Sound Controller

AI Sound Controller analyzes real-time audio and classifies it into two tracks using AI - voice and sound effects. Users can raise or lower the level of each track through the on-screen menu or voice command, giving a personalized listening experience for TV shows, movies or games. 3

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

Samsung's AI powered 4K processor creates one of our best 4K experience. Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K picture quality. Our NQ4 AI AI Gen2 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favourite video games, or watching live sports.4

AI powered image enhancements tailored to super large screen

Supersize Picture Enhancer

AI driven upscaling, noise reduction, sharpness reinforcement and intelligent black enhancement techniques all work together to deliver an optimal picture tailored for a supersize screen.

*Turn colour booster pro ON/OFF in the [menu/setting].

colour Booster Pro

Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.

Enjoy better contrast with rich darks and bright lights

HDR+

High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene so you can enjoy an enormous spectrum of colours and all the visual details, in both bright and dark scenes. HDR 10+ now streaming on OTT services.

Enjoy HDR-like quality even with SDR content

Auto HDR Remastering

Now transform SDR content into HDR like quality by using deep learning algorithms. By learning the differences between SDR and HDR, they convert SDR content into HDR like quality with bright highlights, more vibrant colours and clear details. 5

Upscale content into a 4K experience

4K AI Upscaling

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution. 6

Immerse yourself in the optimal picture settings tailored to your preference

AI Customization Mode

Our NQ AI Processor can automatically detect what content is being displayed (sports/movie/general), and will auto-adjust the picture settings to your preferences. 7

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is – just as a person’s eyes would.

Boost your motion clarity for the game content you love up to 4K 144Hz

Motion Xcelerator 144Hz

With exceptional motion enhancements in 4K 144Hz, Motion Xcelerator 144Hz delivers peak performance, creating consistently crisp visuals and blazing-fast speeds. With Samsung's unique dynamic refresh technology, Motion Xcelerator 144Hz provides differentiated motion performance to support VRR games up to 4K 144 Hz.8

Where gaming comes together

Gaming Hub

Samsung Tizen OS now acts as a convenient conduit to your favourite cloud gaming platforms (no console required), console games, and standalone apps. It displays game recommendations based on what games you like to play, so you can quickly find your next favorite games.9

Optimize your gaming experience

Game Bar

Bigger and wider TV screens with 21:9 and 32:9 ratios allows you to have more viewing area and gives you an immersive gaming experience. Game Bar allows you to optimize your gameplay such as screen ratio adjustment, mini map zoom, virtual aim point, input lag check, FPS, HDR, VRR and more. 10

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium

Built on AMD FreeSyncâ„¢ core technology to reduce stutter and screen tearing, AMD FreeSyncâ„¢ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay. 11

Enjoy sound intelligently optimized to your content and space

Adaptive Sound+

Adaptive Sound+ has audio scenic intelligence that optimizes sound based on real time scene analysis. Also there’s audio spatial intelligence that recognizes its surrounding space and installation type (Wall mount or Stand) and fine-tunes the sound accordingly.

AI-powered voice enhancement helps you catch every word without distractions

Active Voice Amplifier

AI-powered audio enhancement technology, let you hear clearer dialogues, as it analyzes background sounds, voice clarity, and ambient noise, and isolates voices from TV sound. Enjoy an unparalleled audio experience, delivering clear dialogues even in distracting environments.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Experience supreme audio immersion through AI-powered synergy between TV and soundbar pre-learned through thousands of sources. This powerful duo simultaneously creates next-level surround sound experience for diverse scenes. 12

Personalize your screen experience

One UI Tizen

One UI Tizen is your personalized and enhanced screen experience, powered by Samsung Tizen OS. With One UI Tizen, you can take advantage of all the latest and innovative Samsung features. Your One UI Tizen experience is secured by Samsung Knox, increasing protection across all your SmartThings devices. One UI Tizen will also support Tizen OS upgrades for the next seven years.13

Enjoy 7 years of new TV experiences14

TV you know and love. Made for every moment. Made for everyone. Just watch.

Samsung TV Plus

Watch livestream events & live news Top-tier Creator Channels Ultimate K-Content destination no signup needed No subscriptions, logins or fees.15

Access useful info throughout the day even when your TV is off

Now Brief

Provide useful information throughout the day even when the TV is turned off. You can customize your Daily Board with loads of widgets such as Weather, Memo, SmartThings, Music, Tips, and more. Daily Board wakes up hands-free through voice activation or when you get near your TV. 16

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing. 17

Do the SmartThings!

SmartThings

Optimize your home devices for a smart lifestyle tailored to your needs enhanced with our built in SmartThings Hub. Enjoy a customized smart home with many SmartThings compatible devices that simplify your day to day life. Additionally, utilize your screen as an IoT sensor to care for your loved ones and expand your TV’s role in managing your home via 3D Map View.18

Access your Samsung Tizen TV features from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone. 19

Ubiquitous computing across Samsung devices

Storage Share

Seamlessly stream your multimedia stored in your Galaxy devices on your TV. With automatic detection of nearby devices, Storage Share makes sharing content across Samsung devices effortless. 20

Manage energy use by intelligently analyzing your surrounding, behaviors and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. it analyzes the content scene-by-scene to subtly adjust brightness and help manage energy consumption where possible. 21

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment. 22

A refined, slim design with a grand screen presence

Slim Look Design

Crafted to blend seamlessly into your decor, the Crystal UHD U9000H features an elegant, slim profile that minimizes visual distractions. Its expansive screen is designed to draw you into total immersion, while the clean lines and refined finish complement both modern and traditional interiors.